all articles

Action plan for website/web app development

Andrii Bas
Founder & CEO
Action plan for website/web app development
Create 10x faster
✓ 10+ years of experience
✓ 120+ products developed
✓ no-code&code expertise
contact us
Create mobile app with Natively
✓ automated conversion
✓ for any website/web app
✓ mobile native features
✓ updates without release
try Natively

Our latest deliveries

Weshift

Employee SaaS

“A massive advantage is that they can provide different resources with different skills needed from Bubble Dev, UI Design, Project Management and classic coding.”

Urs Thielecke
founder of WeShift
Weshift

SaaS for managing employee benefits programs.

“A massive advantage is that they can provide different resources with different skills needed from Bubble Dev, UI Design, Project Management and classic coding.”

Urs Thielecke
founder of WeShift
View all deliveries

Easy Steps to Create an Action Plan

Step 1: Get Clear on Your Goal

Before you start throwing tasks onto a list, pause and ask yourself, What exactly am I trying to accomplish? Be specific. Instead of saying, “I want to improve sales,” say, “I want to increase website sales by 15% over the next 3 months.” When you know where you’re going, it’s easier to map out the journey.

Step 2: Break It Down

Big goals can be overwhelming. That’s why we break them into bite-sized pieces. Think of it like making a pizza—you don’t just toss everything in the oven at once. Start with the crust (your foundational tasks), add the sauce (the next set of steps), and finally, sprinkle on the cheese and toppings (the finishing touches).

Let’s say your goal is to launch a new product:

  1. Research your audience.
  2. Design the product.
  3. Build a marketing plan.
  4. Test and launch.

Each of these chunks can be broken down further into smaller tasks.

Step 3: Assign Responsibilities

If you’re working with a team, make sure everyone knows what they’re responsible for. No vague instructions like, “Can someone handle this?” Instead, go with something clear: “Jess, can you finalize the email campaign copy by Thursday?”

And if it’s just you? Still write down who’s responsible (hint: it’s you) to stay accountable.

Step 4: Add Deadlines (and Be Realistic)

Deadlines are what keep action plans from becoming wishful thinking. Be realistic with your timing—packing too much into a short window is a recipe for burnout. And don’t forget to factor in a buffer for unexpected delays.

Step 5: Monitor Progress

Your action plan isn’t a “set it and forget it” kind of deal. Check-in regularly to see what’s done, what’s not, and what’s stuck in limbo. Adjust as needed—life happens, and that’s okay.

Website Development Action Plan

Here's a detailed, step-by-step action plan for building a website using a no-code tech stack. This plan ensures efficiency, scalability, and a user-centric approach while leveraging no-code tools.

First of all, the Website Development Action Plan at Sommo always starts with the project overview:

  • Website type: [Specify: SaaS, e-commerce, portfolio, blog, landing page, etc.]
  • Primary goal: [Specify: Lead generation, conversions, awareness, sales, etc.]
  • Tech stack: [Specify: Webflow, Softr, Airtable, Zapier, etc.]
  • Team involved: [Specify roles: Founder, Designer, Developer, Marketer, etc.]

Then, we elaborate on steps, responsibilities, deadlines, resources, potential barriers, and expected results to ensure clarity in execution and accountability.

Website Development Action Plan Template

Step Responsible Deadline Resources Potential Barriers Expected Result
Define goals & KPIs Project Manager Week 1 Business plan, competitor research Unclear objectives, scope creep Clear vision, SMART goals
Identify target audience Marketing Lead Week 1 Surveys, competitor analysis Misaligned audience targeting Defined buyer personas
Choose no-code stack Tech Lead Week 1 Research tools (Webflow, Softr, etc.) Over-complexity, wrong tool selection Finalized tech stack
Plan website structure UX Designer Week 2 Figma, Miro, competitor benchmarks Confusion about navigation & user flow Site map & wireframes
Wireframing & prototyping UX Designer Week 3 Figma, Adobe XD Poor user flow, unclear CTA positioning Clickable prototype for testing
UI Design & branding UI Designer Week 4 Style guide, design system Lack of brand identity, inconsistent visuals Final UI mockups with consistent branding
Build website pages Web Developer Week 7-8 Webflow, CMS integrations Performance issues, UX inconsistencies Fully functional responsive website
Deploy website Web Developer Week 13 Webflow Publish, domain setup DNS issues, downtime Live website on custom domain
Announce launch Marketing Team Week 13 Social media, email marketing Low engagement, weak messaging Increased traffic and awareness
Monitor analytics Data Analyst Ongoing Google Analytics, Hotjar Data overload, unclear insights Actionable insights for improvement

Action Plan for Building Ecommerce Website

Developing an e-commerce website requires a structured action plan that differs from other types of websites due to its transactional nature, security requirements, and customer-centric approach.

Here are the distinctive features of an e-commerce website action plan:

  • Unlike informational websites, e-commerce requires real-time inventory tracking.
  • Checkout optimization is crucial for conversion rates, and multi-currency support impacts international sales.
  • Payment security & legal compliance are must-haves for e-commerce, unlike standard websites.
  • UX/UI must drive conversions through a seamless shopping experience.
  • SEO strategy is deeply integrated into product pages and category listings.
  • Customer engagement is vital for long-term retention in e-commerce.
  • Unlike standard websites, an e-commerce site relies heavily on digital marketing strategies for growth.

Performance tracking is essential for optimizing sales funnels and improving ROI.

E-Commerce Website Development Action Plan Template

Step Responsible Deadline Resources Potential Barriers Expected Result
Define business goals & KPIs Project Manager Week 1 Market research, competitor analysis Unclear objectives, undefined target audience Clear vision, measurable goals
Choose e-commerce platform Tech Lead Week 1 Shopify, WooCommerce, Webflow, BigCommerce Wrong platform choice, scalability issues Optimal e-commerce platform selected
Plan website structure & user journey UX Designer Week 2 Figma, Miro, sitemap tools Poor navigation, unclear conversion flow Logical & user-friendly structure
Wireframing & prototyping UX Designer Week 3 Figma, Adobe XD Confusing UI, low user engagement Clickable prototype for testing
UI Design & branding UI Designer Week 4 Design system, brand guidelines Inconsistent branding, weak visuals Polished and brand-aligned UI
Develop website Web Developer Week 5-7 Shopify/Webflow/WooCommerce, CMS integrations Technical challenges, performance issues Fully functional e-commerce platform
Set up payment gateways & security Web Developer Week 7 Stripe, PayPal, SSL, GDPR compliance Payment failures, security risks Secure and seamless checkout experience
Test website functionality & performance QA Engineer Week 8 Browser testing, performance tools Broken features, slow load times Bug-free and high-speed website
Optimize SEO & analytics setup SEO Specialist Week 9 Google Analytics, Ahrefs, SEMrush Poor indexing, weak organic traffic SEO-optimized website
Launch website Marketing Team Week 10 Social media, email marketing, PR Low traffic, weak brand awareness Successful launch with high engagement
Monitor performance & scale Data Analyst Ongoing Google Analytics, Hotjar Low conversions, unclear insights Continuous improvements and growth

Blog Website Development Plan

Unlike e-commerce or SaaS websites, a blog website prioritizes content creation, SEO, audience engagement, and monetization strategies. 

  • Unlike other websites, blogs require a continuous content pipeline and an editorial strategy to maintain audience engagement.
  • Blog websites rely heavily on a CMS for content management and easy updates.
  • SEO is the lifeline of blog websites, as they rely on organic traffic from search engines.
  • Blog websites prioritize readability and user-friendly layouts to keep visitors engaged.
  • Blog websites focus on audience retention through social sharing & email subscriptions.
  • Blogs often monetize through content, requiring a long-term growth strategy.
  • Unlike transactional websites, blogs use engagement metrics (time on page, bounce rate, social shares) to measure success.

Blog Website Development Action Plan Template

Step Responsible Deadline Resources Potential Barriers Expected Result
Define Blog Niche & Content Strategy Content Strategist Week 1 Market research, competitor analysis Unclear audience, lack of focus Clear blog niche and content roadmap
Choose Blogging Platform & CMS Tech Lead Week 2 WordPress, Webflow, Ghost, CMS comparison Wrong platform choice, scalability issues Optimal CMS selection for future growth
Plan Website Structure & User Experience UX Designer Week 3 Figma, wireframing tools Poor navigation, unclear user journey Intuitive and user-friendly layout
Wireframing & UI Design UI Designer Week 4 Figma, Adobe XD, branding guide Inconsistent branding, lack of engagement Visually appealing blog design
Develop Website & CMS Integration Web Developer Week 5-7 Webflow, WordPress, plugins Technical limitations, plugin conflicts Fully functional blog with CMS
Set Up SEO & Analytics SEO Specialist Week 8 Google Analytics, Ahrefs, SEMrush Poor indexing, low organic traffic Optimized blog for search visibility
Create & Upload Initial Content Content Writers Week 9 Editorial calendar, SEO guidelines Content delays, quality issues Well-structured, engaging content
Optimize for Social Sharing & Email Capture Marketing Team Week 10 Social media tools, email marketing software Low engagement, ineffective CTAs Increased audience reach & email list
Launch Blog Website Marketing & Dev Team Week 11 PR, social media, outreach Low traffic, weak brand awareness Successful blog launch with visitors
Monitor Performance & Continuous Optimization Data Analyst & Content Team Ongoing Google Analytics, Hotjar, content updates Low retention, poor user experience Data-driven content improvements

Action Plan for Developing a Corporate Website

A corporate website serves as the digital identity of a company, focusing on brand authority, lead generation, and business credibility. Unlike blog or e-commerce sites, a corporate website must balance branding, professionalism, and functionality to effectively communicate with stakeholders.

A corporate website action plan must focus on:

✔️ Strong branding & clear messaging

✔️ Lead generation & business communication

✔️ SEO, security, and compliance

✔️ Business tool integrations & CMS management

✔️ Data-driven optimization for corporate growth

Corporate Website Development Action Plan Template

Step Responsible Deadline Resources Potential Barriers Expected Result
Define Corporate Branding & Messaging Marketing & Brand Manager Week 1 Brand guidelines, competitor analysis Inconsistent branding, unclear messaging Clear and unified brand identity
Plan Website Structure & Navigation UX Designer Week 2 Figma, Miro, competitor research Poor user experience, complicated layout Intuitive and easy-to-navigate website
Wireframing & UI Design UI/UX Designer Week 3-4 Figma, Adobe XD Inconsistent design, lack of visual hierarchy Polished and professional UI
Develop Website & CMS Integration Web Developer Week 5-7 Webflow, WordPress, CMS tools Technical limitations, plugin conflicts Fully functional corporate website
Implement SEO & Performance Optimization SEO Specialist Week 8 Google Analytics, Ahrefs, SEMrush Poor search visibility, slow loading speed SEO-optimized and high-performing website
Integrate Lead Generation & Contact Features Marketing Team Week 9 CRM (HubSpot, Salesforce), chatbots Low lead conversion, weak CTA implementation Effective lead capture and contact system
Security & Compliance Implementation Security Expert Week 10 SSL, GDPR compliance tools Data breaches, non-compliance risks Secure and legally compliant website
Testing & Quality Assurance QA Engineer Week 11 BrowserStack, manual testing Bugs, cross-browser inconsistencies Fully tested and bug-free website
Launch Corporate Website Marketing & IT Team Week 12 PR, social media, outreach Low traffic, brand awareness issues Successful website launch with user engagement
Monitor Performance & Continuous Improvement Data Analyst & Marketing Team Ongoing Google Analytics, Hotjar, feedback Low retention, poor UX Data-driven optimizations and growth

Action Plan for Web App Development 

Building a web app using no-code tools differs from traditional web app development because it emphasizes visual development, automation, and third-party integrations rather than manual coding. 

A no-code web app action plan must focus on:

✔️ Choosing the right no-code platform based on scalability & limitations

✔️ Leveraging visual development for fast UI/UX design

✔️ Automating workflows & external integrations instead of manual coding

✔️ Relying on built-in security & compliance features

✔️ Deploying updates quickly and iterating based on user feedback

Web App Development Action Plan Template

Step Responsible Deadline Resources Potential Barriers Expected Result
Define App Goals & Requirements Project Manager Week 1 Business requirements, competitor analysis Unclear objectives, scope creep Clear and structured development plan
Choose No-Code Platform Tech Lead Week 2 Bubble, Adalo, FlutterFlow, Webflow Platform limitations, scalability concerns Selected best-fit platform for app
Design User Flow & Wireframing UX/UI Designer Week 3 Figma, Whimsical, Miro Poor user experience, unclear navigation Optimized and intuitive user flow
UI Design & Prototyping UI Designer Week 4 Figma, Adobe XD Inconsistent branding, low engagement Visually appealing and brand-aligned UI
Develop Core Functionality No-Code Developer Week 5-7 Bubble, Adalo, Glide, integrations Platform restrictions, feature limitations Fully functional MVP
Integrate External APIs & Automation No-Code Developer Week 8 Zapier, Make, API connectors API rate limits, third-party service failures Seamless automation and integrations
Security & Compliance Implementation Security Specialist Week 9 SSL, GDPR tools, authentication setup Data security risks, non-compliance Secure and compliant web app
Testing & Quality Assurance QA Engineer Week 10 Manual testing, automated test tools Bugs, app crashes, usability issues Bug-free and smooth user experience
Deploy & Launch Web App Marketing & Dev Team Week 11 Custom domain, hosting, SEO tools Deployment failures, SEO issues Live web app with initial user base
Monitor Performance & Continuous Updates Data Analyst & No-Code Developer Ongoing Google Analytics, Hotjar, user feedback Low user retention, performance issues Improved performance and feature expansion

Action Plan for a Marketplace Development

Building a marketplace web app using no-code tools requires a different approach compared to traditional development. The focus is on leveraging visual development, automation, and third-party integrations to create a functional, scalable, and secure platform for buyers and sellers.

A no-code marketplace web app action plan must focus on:

✔️ Selecting the right no-code platform based on scalability needs

✔️ Leveraging visual UI/UX design tools for a fast development cycle

✔️ Automating workflows instead of writing back-end logic

✔️ Integrating external APIs for payments, messaging, and notifications

✔️ Ensuring compliance and data security using built-in no-code protections

✔️ Tracking user engagement and iterating based on analytics

Marketplace Web App Development Action Plan Template

Step Responsible Deadline Resources Potential Barriers Expected Result
Choose No-Code Platform & Scalability Plan Tech Lead Week 1 Bubble, Webflow, Adalo, Glide Feature limitations, migration concerns Optimal platform selection
Design UI/UX & Wireframing UX/UI Designer Week 2 Figma, Whimsical Poor user experience, unclear navigation High-converting UI
Develop User Authentication & Listings No-Code Developer Week 3-5 Bubble workflows, Webflow CMS Database structuring challenges Functional marketplace foundation
Integrate Payments & Commission System Payment Integration Specialist Week 6 Stripe, PayPal, Zapier Compliance issues, transaction failures Secure automated payment flow
Enable Messaging & Notifications No-Code Developer Week 7 Twilio, SendGrid Message delays, notification overload Seamless user communication
Security & Compliance Implementation Security Specialist Week 8 SSL, GDPR tools Data security risks Secure, compliant marketplace
Optimize SEO & Performance SEO Specialist Week 9 Google Analytics, Bubble SEO tools Low visibility, slow performance Optimized, high-ranking site
Testing & Quality Assurance QA Engineer Week 10 BrowserStack, real-user feedback Unnoticed bugs, usability issues Stable, error-free marketplace
Deploy & Launch Marketing & Dev Team Week 11 Custom domain, hosting Low traffic, onboarding issues Successful marketplace launch
Monitor Performance & Scale Data Analyst & No-Code Developer Ongoing Google Analytics, Heatmaps Low retention, scaling issues Continuous growth & improvement

Action Plan for a SaaS Development

Building a SaaS web app using no-code tools requires a structured action plan tailored to subscription-based models, automation, and scalability. Unlike traditional development, no-code SaaS development focuses on visual workflows, integrations, and API automation rather than complex backend coding. 

A no-code SaaS web app action plan must focus on:

✔️ Selecting a scalable no-code platform based on subscription model needs

✔️ Integrating payments & automating subscriptions using Stripe, PayPal, or Paddle

✔️ Leveraging visual UI builders & workflow automation tools

✔️ Ensuring authentication & role-based access management

✔️ Connecting APIs for automation & advanced features

✔️ Optimizing security, compliance, & performance using platform tools

✔️ Tracking user behavior & iterating continuously

SaaS Web App Development Action Plan Template

Step Responsible Deadline Resources Potential Barriers Expected Result
Define SaaS Business Model & Features Product Manager Week 1 Market research, competitor analysis Unclear value proposition, feature overload Clear product vision and feature set
Choose No-Code Platform Tech Lead Week 2 Bubble, Webflow, Glide, Adalo Platform limitations, future scalability Optimal no-code tool selected
Design UI/UX & Wireframing UX/UI Designer Week 3 Figma, Whimsical Poor user experience, unclear design High-converting, intuitive UI
Develop Core SaaS Functionality No-Code Developer Week 4-6 Bubble workflows, Webflow CMS Workflow automation limitations Functional SaaS MVP
Setup User Authentication & Subscription Billing No-Code Developer Week 7 Stripe, PayPal, Memberstack Compliance issues, payment failures Secure subscription-based revenue system
Integrate API & Automation Tools No-Code Developer Week 8 Zapier, Make (Integromat), REST APIs API rate limits, third-party downtime Seamless automation and integrations
Security & Compliance Implementation Security Specialist Week 9 SSL, GDPR compliance tools Data security risks, non-compliance Secure, legally compliant SaaS app
SEO, Analytics & Performance Optimization SEO Specialist Week 10 Google Analytics, PageSpeed Insights Slow page speed, poor visibility SEO-optimized and high-performing SaaS
Testing & Quality Assurance QA Engineer Week 11 BrowserStack, real-user feedback Unnoticed bugs, UX friction Stable, bug-free SaaS platform
Deploy & Launch Marketing & Dev Team Week 12 Custom domain, hosting, PR campaign Low initial traffic, onboarding issues Successful SaaS launch
Monitor Performance & Continuous Updates Data Analyst & No-Code Developer Ongoing Google Analytics, Heatmaps Low user retention, scaling issues Continuous growth & feature improvements

No-Code SaaS Web App Development Action Plan

Step Responsible Deadline Resources Potential Barriers Expected Result
Define SaaS Business Model & Features Product Manager Week 1 Market research, competitor analysis Unclear value proposition, feature overload Clear product vision and feature set
Choose No-Code Platform Tech Lead Week 2 Bubble, Webflow, Glide, Adalo Platform limitations, future scalability Optimal no-code tool selected
Design UI/UX & Wireframing UX/UI Designer Week 3 Figma, Whimsical Poor user experience, unclear design High-converting, intuitive UI
Develop Core SaaS Functionality No-Code Developer Week 4-6 Bubble workflows, Webflow CMS Workflow automation limitations Functional SaaS MVP
Setup User Authentication & Subscription Billing No-Code Developer Week 7 Stripe, PayPal, Memberstack Compliance issues, payment failures Secure subscription-based revenue system
Integrate API & Automation Tools No-Code Developer Week 8 Zapier, Make (Integromat), REST APIs API rate limits, third-party downtime Seamless automation and integrations
Security & Compliance Implementation Security Specialist Week 9 SSL, GDPR compliance tools Data security risks, non-compliance Secure, legally compliant SaaS app
SEO, Analytics & Performance Optimization SEO Specialist Week 10 Google Analytics, PageSpeed Insights Slow page speed, poor visibility SEO-optimized and high-performing SaaS
Testing & Quality Assurance QA Engineer Week 11 BrowserStack, real-user feedback Unnoticed bugs, UX friction Stable, bug-free SaaS platform
Deploy & Launch Marketing & Dev Team Week 12 Custom domain, hosting, PR campaign Low initial traffic, onboarding issues Successful SaaS launch
Monitor Performance & Continuous Updates Data Analyst & No-Code Developer Ongoing Google Analytics, Heatmaps Low user retention, scaling issues Continuous growth & feature improvements

Action Plan for a Internal Business Tool Development

Building an internal business tool using no-code platforms is fundamentally different from developing a customer-facing SaaS or marketplace app. The focus is on efficiency, automation, and seamless team collaboration rather than user acquisition and monetization.

A no-code internal business tool action plan must focus on:

✔️ Streamlining business workflows & reducing manual work

✔️ Selecting a platform based on internal integrations & automation needs

✔️ Implementing strong security & role-based access controls

✔️ Ensuring data visualization & real-time reporting for decision-making

✔️ Deploying quickly while ensuring proper employee training

✔️ Continuously improving the tool based on feedback & scalability needs

Internal Business Tool Development Action Plan Template

Step Responsible Deadline Resources Potential Barriers Expected Result
Define Business Objectives & Requirements Project Manager Week 1 Stakeholder interviews, workflow analysis Unclear business needs, scope creep Well-defined tool functionality & goals
Choose No-Code Development Platform Tech Lead Week 2 Airtable, Bubble, Glide, Softr Feature limitations, scalability concerns Optimal platform selected
Design UI/UX & Wireframing UX/UI Designer Week 3 Figma, Whimsical Poor user adoption, unclear workflows Intuitive & easy-to-use interface
Develop Core Functionalities No-Code Developer Week 4-6 Bubble workflows, Airtable database Workflow automation complexity Fully functional internal tool
Set Up User Authentication & Access Controls No-Code Developer Week 7 Memberstack, Outseta, Firebase Security risks, incorrect role-based access Secure, controlled user access
Automate Data Processing & Workflows No-Code Developer Week 8 Zapier, Make (Integromat), APIs Data inconsistencies, integration failures Seamless automation & data flow
Integrate Reporting & Analytics Data Analyst Week 9 Google Data Studio, Airtable Dashboards Poor data visualization, lack of insights Actionable business intelligence
Security & Compliance Implementation Security Specialist Week 10 SSL, GDPR compliance tools Data breaches, non-compliance Secure, compliant internal tool
Testing & Quality Assurance QA Engineer Week 11 BrowserStack, user feedback sessions System bugs, workflow inefficiencies Stable, bug-free tool
Deploy & Train Internal Users Training Specialist & Dev Team Week 12 User manuals, video tutorials Low adoption rate, resistance to change Fully operational tool with trained users
Monitor Performance & Continuous Improvement IT Support & No-Code Developer Ongoing Google Analytics, Heatmaps Scaling challenges, evolving business needs Continuous optimization & updates

Now that you have a detailed roadmap for building your website or web app, why not bring it to life with expert no-code development? At Sommo, we’ve helped businesses like yours launch successful digital products faster and more cost-effectively.

Explore our case studies to see how we've built powerful e-commerce platforms, SaaS apps, marketplaces, and internal tools—all with no-code technology.

Need expert execution? Let our no-code agency handle the development for you - so you can focus on scaling your business! Contact us.

Andrii Bas
Founder & CEO

Related posts

6 Benefits of no code / low code – based on our own experience

No code / low code empowers founders to build everything backends to HIPAA-compliant marketplaces — all without breaking the bank or waiting months. If you’re tired of expensive, time-consuming development, let us show you how no code and low code can transform your ideas into reality.

enterprise
for business
startups

6 Benefits of no code / low code – based on our own experience

App ideas for experienced leaders to start their own projects

Are you an experienced leader looking to launch your own app? Dive into innovative ideas and get inspired to start your journey.

startups
best practices

App ideas for experienced leaders to start their own projects

Have an idea?
Let’s build your app 10x faster!

CONTACT US
Sommo development agency on ProductHunt
We are live on
!
Your support will help us a lot!
Get a fast project estimate
Book a call with our CEO, Andrii Bas, and our Head of Business Development, Vadym Erhard, for a fast, realistic project estimate and insights on low-code development.