Overview
The client approached Sommo to create a habit-building app offering personalized, daily challenges to combat procrastination. Inspired by the success of apps like well-known Better.me, this habit tracker app sets itself apart by allowing users to "bet on themselves" to build better routines and lasting habits.
The app also prioritizes personal data security and trusted payment systems, ensuring user confidence while transforming their daily lives. Created by Sommo using Bubble, the habit tracker app empowers users to take control of their routines by establishing consistent, productive habits.
The founders completed their training in the 'Mission Possible' accelerator. They faced two choices afterward: seek funding or take the bootstrapping route. They chose the latter and entrusted the development to the Sommo team. The app generated an MRR of $4,500 in the first month of launch.
Challenges
As people constantly strive to become healthier and happier and establish more structured routines, this anti procrastination app was designed to address the critical pain points of its target audience and harness motivation, making habit-building more productive.
The app needed a solution that ensured secure personal data protection and seamless payment experiences with optimal conversion rates. Additionally, the goal was to build the MVP within just two months, integrating essential features and providing room for customization to fit individual user needs.
To further optimize the product for its B2C audience, A/B testing was essential for refining key elements, from onboarding flows to payment options. The solution also required smooth integration with analytics tools and marketing platforms to monitor performance and continuously enhance the user experience.
Process
Discovery
We started by focusing on understanding the target audience's (TA) needs and pain points. Our team researched to identify the habits and challenges users face when building productive routines, ensuring the app would meet functional and motivational needs. This phase also included an in-depth analysis of competitors, such as Better.me and Everfit, to identify market gaps and opportunities.
Based on these insights, we formulated a Software Requirements Specification (SRS) to align the development team with the project's goals, outlining key features, data security protocols, payment integrations, and customization options. If you want to get SRS for your project for free, try our SRS AI generator.
Simultaneously, we generated wireframes to validate the app's core logic. These wireframes provided an initial blueprint for habit-building, and challenges flows.
Design
In one week, we created:
- UI Kit, using bright and flamboyant colors to highlight the motivational purpose of the app;
- Desktop version of the web application (70+ screens);
- Mobile version of the web application (100+ layers);
- Quiz flow (45+ layers);
- Website (desktop and mobile versions);
- Screens for the App Store and Play Market.
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No-code development
The habit tracker app required a streamlined, fast, and scalable approach, making Bubble.io the ideal no-code technology. Bubble was the perfect choice for this project due to its speed, security, and flexibility in building multifunctional applications. The goal was to create a habit-building experience that would engage users from the moment they were onboarded and provide seamless challenge tracking. Our Bubble developer Stanislav made it all real.
Webflow – The landing page was developed using Webflow by Tetiana, ensuring a sleek, responsive design.
PayPal – Sommo conducted A/B testing with various payment systems to optimize conversion rates. PayPal emerged as the top performer, leading to its seamless integration for smooth payment processing.
Stripe – This payment tool was also integrated into the app, providing users additional payment options and ensuring flexibility for premium feature purchases.
ChartMogul – The anti procrastination app leverages ChartMogul to monitor key business metrics, such as revenue trends and subscription behavior, providing insights into financial performance.
Amplitude – This one is used to analyze user behavior within the app, helping the team identify patterns and optimize the user experience through data-driven decisions.
Google Ads – For a broader digital marketing campaign, reaching users actively searching for productivity and self-help tools, this integration allowed the team to monitor performance metrics and optimize the ad spend for better results.
TikTok Ads Manager – With TikTok, the habit tracking app reaches a younger audience seeking habit-building solutions. Through targeted ads, the app was able to engage users interested in self-improvement and healthy routines.
Facebook Ads Manager – To target specific demographics and interest groups focused on productivity, wellness, and personal development. Facebook Ads Manager helped create a more personalized and effective ad strategy, increasing app downloads and engagement.
We recognized the importance of a mobile-first experience and extended the habit tracker app to iOS and Android devices. Using Natively, a web-to-app converter developed by Sommo, we quickly transformed the web app into a native mobile apps. It allowed us to submit the app to the App Store and Google Play Market within just one day, ensuring a seamless experience across all platforms.
Results
The user journey begins with the landing page, inviting visitors to dive into the app through a personalized quiz.
This quiz, designed to tailor the experience, helps identify the user's goals, preferences, and pain points, setting the foundation for habit-building. During the process, users choose a subscription plan and receive a 7-day free trial, granting access to all features.
After completing the quiz, users are presented with challenges that align with their needs. They can either start participating right away and bet on themselves to achieve their goals or explore other challenges that resonate better.
An intuitive onboarding flow was crafted to introduce users to the app's features, ensuring a smooth and engaging first-time experience. The challenges system offers a range of habit-building activities personalized for each user's journey.
Every day, users receive tasks as part of their chosen challenges, with progress verified through uploads of photos, screenshots, or synced fitness tracker data. This approach ensures accountability and allows users to accurately track their achievements as they progress toward building better habits.
Summary
In just two months, Sommo team brought the MVP to life, delivering a feature-rich, secure, and scalable product that empowers users to build better habits and transform their daily routines. From personalized quizzes and intuitive onboarding to seamless payment systems and progress tracking, every element was crafted to ensure a smooth and engaging user experience.
With the app now live, users are building better routines, minimizing distractions, and betting on themselves to achieve lasting personal growth. The best habit tracker app is already making an impact being the best habit tracker app, and we look forward to further collaboration to enhance the platform and explore new features. Sommo is ready to support these future developments, helping the anti procrastination app grow and inspire even more users.
Curious to see how it works? The habit tracker app could be the perfect solution to help you build stronger habits, stay focused, and fight procrastination. You can try the app by downloading it on the App Store or Google Play Market.
If you're ready to build your own app, you can calculate the cost of your project with our no-code cost calculator or contact us directly and let Sommo bring your vision to life. Our experienced team will help you develop your product quickly, securely, and efficiently, leveraging the speed and flexibility of no-code technology to meet your business goals.
